Who We Are

Aldo Aldo Bettoni | CEO

Aldo Bettoni was born and raised in Costa Rica. After obtaining his BA in Costa Rica, he furthered his education by attending graduate school where he received his MBA from INCAE Business School. He concentrated in Strategy and Marketing, where he enrolled in the exchange program in Kenan-Flagler Business School – University of North Carolina - Chapel Hill. Upon graduation, he joined the top produce marketing company in North America, Frieda’s Inc, where he was the lead Strategy & Innovation Manager.

Throughout Aldo’s professional experience, he worked in different industries across the world. Aldo has always been devoted to doing community work and because of this he has been involved with different organizations or projects throughout his life. He is a leader and enjoys working with cross-functional teams. Aldo is also an advocate of Kaizen, best practices, lean enterprising, and continuous learning. Throughout his life, Aldo has been directly involved in different entrepreneurial projects. He is currently the CEO of Champion Financial Services, where he is in charge of executing the strategy of the firm and aligning the operations of the company to accomplish the vision.

Felizardo Felizardo Gaxiola | Director of Strategy

Felizardo Gaxiola was born and raised in Mexico, and moved to California to start his own business after getting his BA. At an early age, he developed a desire to get involved in entrepreneurial projects by commercializing different products. He is a results-driven executive with lending and auto trading experience. Before joining Champion Financial Services, he led various businesses in the automotive and financial industry. He has 8 years of startup experience and during the last 5 years has developed a career in the financial services industry. Felizardo has an interest in cooperating with regional planning and supporting local small business development by promoting loans to increase competitiveness. He is responsible for defining multi-channel strategies to diversify and constantly improve the portfolio offered by Champion Financial Services. His strategic planning role includes the development of specific projects to integrate the overall services. He believes in the promotion of alternative financial services in order to accomplish customer needs and fulfill all multicultural consumer segments.

Champion Financial Services opened the first location in Cathedral City. The company did so well in the first few months that they expanded—adding locations in Indio, Riverside, and Santa Ana. More locations are in the works and the team of Champion Financial Services is thrilled to be able to bring these opportunities to the communities within these areas.